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Posted on December 21, 2020 at 5:20 PM
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Marketers always have to worry about what approach they choose to take. Everything is data-driven these days, so many marketers will do anything to get some clicks, impressions, purchases, followers, etc. Whether what they’re doing is appropriate and respectable or whether it’s sleazy and unethical doesn’t matter, as long as they get the numbers. Being sleazy can be very tempting. Most marketers don’t enjoy being inappropriate and unethical - what they think is that their approach is the most effective. Why convince you to click when they could trick you into clicking instead? It’s very tempting.
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