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In May 2016, some corners of the internet were entertained by an error made by Scott Disick, of Keeping Up with the Kardashians renown, on social media. He had posted a photo of himself in a kitchen, with a protein-shake jar to Instagram, and accidentally included the instructions the company sent him in the post itself. “At 4pm est, write the below,” the text began, making quite clear that his endorsement was a paid promotion, rather than a spontaneous recommendation of an admired product. Disick soon deleted the botched post, though it did, however, succeed in gaining the attention of many people.