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If you’ve been marketing your business online for some time, you know that email marketing is an essential avenue to reach clients and customers. Each weekday, white-collar workers spend an average of 2.5 hours checking email. Research has found that email marketing can yield a 122% return on investment, to as high as a staggering 4,200% ROI, generating $42 in revenue for every dollar spent on marketing. And businesses have taken note, with 69% of companies employing email marketing, with 73% of them sending emails at least weekly.