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We’re in the express lane toward the end of 2020 and right now it’s safe to say the COVID-19 global pandemic is not subsiding as many thought people back in late February and early March. As employers ease themselves into what’s now known as a ‘the new normal’ in terms of recruitment and employer branding/brand management, what’s clear is that managing your branding, enhancing your branding, and making sure your branding remains consistent and front of mind in today’s passive and active job seeker is more important now than ever.