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Social media. Blogs. Videos. Downloadable content and/or whitepapers.

While these are valuable means of content distribution or channels in terms of your recruitment marketing and employer branding strategy, it’s essential to understand that these vehicles for content, messaging, narrative, and branding are not actually tools. Tools in recruitment marketing and employer branding frameworks are not playgrounds where job seekers can engage with who you are as an employer and the value proposition of your individual career opportunities. Instead, these are devices or platforms that better help you build the right playground for the right job seeker.