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In a recent blog entry entitled Beyond the Blog, we discussed at great length the different types of content today's marketing and recruitment teams can fold into their overall recruitment and employer branding strategy to not only reach different segments of their target candidate pool but to also create a diversified portfolio to help tell a broader, more authentic employer story.

One such content type we hit on was video and how today's talent acquisition specialists can integrate video and various types of video platforms or vehicles (YouTube, social media, landing pages, etc.) as part of their candidate outreach strategy.

The trouble is, it's easy to simply say "Hey, get an iPad, shoot some video, and publish it to Facebook,' whereas it's another discussion entirely in terms of the angle of vision, goals, objectives, and forms your videos can take to meet your holistic recruitment and strategic goals.