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So, you've decided to dip your toe into recruitment marketing in the digital and online sphere – welcome to the party! And you've decided that a blogging strategy is the right foot forward as you enter the recruitment marketing space.

Easy, right? You just simply create an account with a blog platform or content management system, open a new template within that system, bang out an article, click publish, and you're golden, right? Suddenly, your applicant tracking system is flooded with qualified applicants, and you have your pick of the top talent to fill your vacancies, grow your company, and emerge as a powerhouse within your industry.