nyseonewyork

Have you decided to go out on your own and start your own law firm after several years of working at a larger firm? Are you involved in partnership talks with another lawyer about working together to start a new law firm? You’ll need to start thinking about how you’re going to market your law firm. Given that we’re now in the second decade of the 21st century, you should certainly be thinking about options for online marketing. Yet you might also want to consider some other forms of marketing that do not require online engagement. In other words, even though you’ll be engaging in online marketing, you might want to consider some of the ways in which you can advertise your firm or gain referrals through more traditional means. We want to give you some more information about marketing for law firms, and we’ll draw a distinction between “inbound” marketing and “outbound” marketing. Both forms of marketing ultimately may be useful for a law firm, but inbound marketing strategies can help immensely during the digital age.