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When you’re starting a law firm or you’re just beginning to think about content marketing for your law firm, a variety of content marketing elements and tools exist to help you bring your desired reader to your sites. Once your reader clicks on one of your links, you’ll want to think carefully about how to craft the content on that site so that your reader takes action. The type of action that an internet reader depends upon who that reader is and what that reader wants. Everything you create should be developed with that ideal reader in mind. Many content marketing elements and tools are not specific to law firm marketing, but they can be used in law firm marketing to allow firms to grow their businesses and to establish themselves as leaders in their fields. The following are just some of the content marketing elements and tools you should consider as you develop a law firm website with practice area pages, a legal blog, and other content that can provide the information your ideal reader or client is seeking.