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Comprehensive, engaging blog posts as well as personable, interesting email newsletters cannot be substituted. And while these media will continue to have a critical role in your marketing strategies, trends point to an internet populated increasingly by people on their mobile phones. Social media has long seen the majority of its traffic come from mobile devices. Beginning in 2016, most of Facebook’s users came to the site on a phone or tablet. And since then, major social media platforms, like Instagram, Snapchat, and TikTok, have prioritized mobile use, even denying certain features to laptop and desktop users. More than half of social media users now access their accounts exclusively on their mobile devices.