nyseonewyork

When you’re building a new website and online presence for your law firm, or when you’re revamping an older website that desperately needs an update, you should be thinking about a variety of ways you’ll bring traffic to your website and will attract potential clients to your law firm. If you’re not familiar with online marketing for law firms, there are some terms and ideas with which you might not be familiar. One of those is the “buyer persona.” While you might not be thinking of your potential legal clients as “buyers” or “customers,” the term can help you to think through the ways you can design your website, your practice area pages, and your blog content with specific types of readers in mind.