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In the past six years, podcasts have seen a staggering boom in listeners, rising from 39 Americans million in 2014 to 104 million today, according to Edison Research. For companies who have spent the past decade marketing over social media, blogs, emails, and other digital content media, the popularity of podcasts has become much harder—and arguably ill-advised—to ignore. Podcasts have changed the way people commute, get their news, educate and entertain themselves, and advertise, all in a very brief span, and with little sign of slowing down.