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As search engines and their users evolve, SEO strategies continue to adapt to these evolutions. In recent years, we've seen a drastic shift in the way users use search engines and how search engine algorithms have been perfected. This post will walk you through Competency Pages, also known as Pillar Pages, (and their closely related cluster content), as they are rising in popularity and necessity as a tool for SEO and content management.

In recent years, user search queries have become more precise and lengthy, as opposed to the stereotypical 2-word-Google-search of the past. This is primarily due to the overwhelming amount of content that can be accessed through search engines - most of which is low quality and undesirable. By being more precise in their searches, users hope to avoid low-effort pages popping up on their Search Engine Results Page (SERPs.) As well, the rise of voice-activated searching, through the means of Apple's Siri or Amazon's Alexa, for example, has also naturally contributed to the development of phrase-based searching.