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When you are beginning to think about online marketing for your law firm, you’ll want to consider a wide range of internet marketing strategies, from regular blogging to content creation for potential new clients. Many lawyers who are leaving larger firms to start their own smaller and mid-size firms will need to consider ways that technology can assist in marketing their business. As for law firm marketing, there is not one specific way of marketing or type of marketing that will work for every firm. However, it’s important for law firms that are considering a marketing strategy to think through the type of readers they’re seeking, and how they want their web presence to bring in clients, potential employees, or other people who may be clicking on a home website, landing pages, or a blog.