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We've discussed in some detail the principles and best practices around employer branding in the digital space, whether it's actively maintaining a social media presence on the major platforms like Facebook and Twitter, or whether it's using the content or Inbound marketing via a blog and/or a database of email contacts.

While these are all critical elements of enhancing and furthering your employer brand and making sure today's passive and active job seeker knows who you are and the value your company brings, these avenues aren't necessarily tailor-made for today's recruitment and talent acquisition professional. In some ways, these marketing strategies have been hijacked for lack of a better term and tweaked to represent the needs of an HR recruiter.

This begs the question: What are the best platforms or solutions available designed explicitly for recruitment teams to find the best talent possible and further their employer branding and remain top-of-mind with the passive jobseeker?