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Legal blogging can allow law firms and other legal professionals to engage with readers in a variety of ways. For example, writing law blogs might provide an attorney with the ability to engage in dialogue with other practitioners in the same field, to attract new clients, to demonstrate expertise in a particular area of the law, to advertise to potential clients and community members, to gain traction on Google searches and other search engines, to highlight achievements of particular lawyers at the firm, and to interest other attorneys who may be considering a move. The following are some distinct types of content you should consider for your legal blog.

You can also learn more about the history and best practices in our Guide to Law Firm Marketing.