nyseonewyork

When you are thinking about starting a new website for your law firm, or you’re planning to create a legal blog in order to market your firm, you’ll need to do more than just think about the type of content you want on the blog. Certainly, you’ll want to give your legal blog a significant amount of thought, from the specific topics to the publishing calendar.

And you’ll want to be sure that you’re doing all the necessary pre-planning to make certain that your strategies for marketing your firm are as successful as possible. For many law firms, online marketing might begin with a legal blog, but the marketing practice should expand to corporate information from your blogs onto your website. Ultimately, you want to create the content that your target reader seeks. Here’s where Competency Pages (also known as Pillar Pages) and topics clusters will come into play.