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In the past six years, podcasts have seen a staggering boom in listeners, rising from 39 America...

The difference between business-to-consumer (B2C) and direct-to-consumer (D2C) is the middle man. B2C sales generally require a retailer to distribute products and goods from manufacturers to consumers, whereas in D2C the retailer is taken out of the equation. So, why do manufacturers sell directly to consumers? With D2C, brands are able to take the reigns and have full control over their sales tactics, customer service, marketing, and messaging. Brands born and bred in the digital age unders...

The first time augmented reality really broke into mainstream media was back in the summer of 2016 when Niantic released it’s hit app, Pokemon Go. The app sent people all over the world into a “catch ‘em all” frenzy. Users hit the streets choosing teams to catch Pokemon in parks, at local landmarks, and even in their own offices. The app was praised for its unique AR feature that allows Pokemon to appear in a user’s reality. With so much global attention and a hu...

As of this year, there are over 247 million social media users in the United States and 3.5 billion social media users worldwide. Despite many naysayers, social media continues to grow, and according to Globalwebindex, each person spends an average of 2 hours and 22 minutes on social platforms or messaging sites daily. With so many people spending time in one place, it should come as no surprise that where there are users, there are advertisers! Social media ...

As schools across the country respond differently to the ongoing pandemic, there’s one thing they have in common: They need to keep their community of teachers, staff, parents, and students alerted of essential updates. One method gaining popularity due to its high deliverability, speed, and expansiveness is SMS marketing or sending text messages. 

Rebranding is an important step in the evolution of a business. Companies make this shift to cater to the current trends, needs, and circumstances of their audience. Rebranding is a decision that’s made when brands feel they need to make a change in order to stay relevant.

Communication between brands and users has never been easier than it is today. In the digital age, users hold a lot of power—they can do everything from cancel celebrities and influencers (which b...

Just when everyone thought there couldn’t be another social giant, TikTok came along and proved everyone wrong. Similar to Snapchat, TikTok was seen as just another app “the kids” play with. Little did they know this app would amass over 500 million monthly active users worldwide in just three years since its launch, making it more popular than sites like LinkedIn, Pinterest, Snapchat, and even Twitter. TikTok initially launched in 2016, but when its parent company, ByteDanc...

Internet is more easily accessible than ever in today’s digital landscape. There’s free WiFi on public transit, in coffee shops, in restaurants, in public parks… and with internet connections so readily available, users have little to no trouble connecting with their mobile devices. In fact, mobile users rose to 4.68 billion last year. To top it off, mobile app revenue rose also to 461.7 billion dollars, up by 96.5 billion from 2018! As the digital world sways more...

Instagram has become one of the most widely used social media platforms in the world. According to Statista, Facebook’s younger sibling is the sixth most popular social networking site, with over 1 billion monthly active users. Despite being younger than Pinterest, Twitter, Reddit, and other social channels, Instagram had vastly surpassed their user base in a short am...

This is a blog. Inbound marketing strategy is, to a large degree, based on levera...