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As search engines and their users evolve, SEO strategies continue to adapt to these evolutions. In recent yea...

When you are beginning to think about online marketing for your law firm, you’ll want to consider a wide range...

The world of eCommerce is complex and constantly changing as the modern-day consumer has more and more demands they want to be met. However one of their biggest demands is regarding seamless and efficient customer experience. Knowing how to improve customer experience, across mobile platforms especially, is vital to achieving success in the eCommerce marketplace.

Omnichannel shopping has been a driving f...

No longer is marketing reliant on assumptions and gut feeling alone. Today, data-driven innovations are how marketers are looking to operate. Data has the potential to be your most valuable marketing resource. With the right information in hand, you can create scalable and repeatable marketing processes. This is the true value of DDI as you can let your campaigns run based on data-driven innovation meaning you can focus on the creative side and optimize effectively.

What is Data Innova...

In an increasingly competitive world, you want to make sure you’re getting the most out of your ad budget. With new Pay-Per-Click (PPC) strategies emerging all the time, it is painfully evident that if you’re following the PPC trends 2019 had to offer, then your PPC strategy for 2020 will suffer as a result. However, with so many new updates occurring at a seemingly faster and faster rate it is becoming increasingly d...

As the start of a new school year rapidly approaches, many people wonder what that may look like, given the ongoing COVID-19 pandemic. Will students and teachers be allowed back into classrooms, under specific guidance? Will they continue the distance learning many adopted in spring? Or, perhaps, will it be a mixture of the two?

Leads. Marketing wants more. Sales wants more. And we all know the big bosses want more! 

When users think of social media, they think of Facebook, Instagram, Twitter, Snapchat, TikTok, and LinkedIn. Rarely, is YouTube on that list. But YouTube is, in fact, a social site. And when you throw YouTube in the mix, it's clear that it is the most prominent social site of them all with a staggering 2 billion logged-in monthly users. The only website to exceed that number is Google!

73% of US adults use YouTube. This is higher than the 69% of American adults who are on Facebook and...

In the U.S. alone it’s been predicted that up to 25,000 shops will close nationwide due to the pandemic outbreak. Businesses closing their doors who are unsure what to do next, it seems the best option would be a transition to online commerce as a means to stay afloat throughout the crisis.

Many companies not accustomed to selling their products online ...

Typography is a huge player in design. The same way different colors evoke different emotions, different fonts express different attitudes. Serif fonts are modern, sleek, and clean. Sans-serif fonts are more traditional and formal. Expressing your company through typography, truly, says a lot about your brand. To learn which typeface is better for your business, here are the top 10 typography trends for 2020.

Why Typography is so Important

Typography plays a hug...